Terms of Use

These Terms of Use (the "Terms") apply to your access to and use of the Simple Move mobile application (the "App"), the website moves.simple.life, and all related services, features, content, communications, subscriptions, purchases, and support channels (collectively, the "Services").

The Services are provided by Simple.Life Apps Inc, a Delaware corporation with registration no. 7688095 and registered address at 8 The Green, Ste A, Dover, County of Kent, DE 19901, USA, and AM APPS Ltd, a Cyprus company with registration no. HE 392517 and registered address at 188 Ayias Fylaxeos, Excelia Tower, Ground Floor, 3083, Kapsalos, Limassol, Cyprus (collectively, "Simple Move", the "Company", "we", "us" or "our"). These Terms are between you and the Company, and not Apple Inc., Google LLC, or any other app-store or distribution-platform provider.

If you have questions about these Terms or the Services, contact us at support@simplemoves.life.

By accessing or using the Services, you acknowledge that you accept and agree to be bound by these Terms, including the mandatory arbitration provision and class-action waiver in Section 20 (Dispute Resolution by Negotiation and Binding Arbitration Agreement). IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE THE SERVICES.

1. Changes to the Terms

We may modify these Terms from time to time. If a change materially affects your rights or obligations, we will take reasonable steps to notify you in advance, such as by email, an in-App notice, or presentation of an updated version for acceptance. Your continued use of the Services after the updated Terms become effective constitutes acceptance of the updated Terms, to the extent permitted by applicable law.

We may introduce minor changes that do not materially affect your rights, including technical corrections or descriptions of new or modified features, without advance notice.

2. Important Health, Movement and Wellness Disclaimers

You should NOT use Simple Move if you are under 18 years.

If you are pregnant or breastfeeding, have a diagnosed eating disorder, have type 1 diabetes, suffer from a medical condition, use medications, or are over the age of 70, please consult your doctor before using our Services.

Simple Move provides low-impact exercise, guided workouts on topics such as tai chi and calisthenics, gentle movement, strength, balance, mobility, nutrition, weight-management, and other wellness content for general informational and educational purposes only. Simple Move is a fitness and wellness service, not a medical or healthcare provider, and does not provide medical services. Any workout, plan, instruction, cue, recommendation, check-in, or other fitness or wellness output provided by the AI-generated coach is AI-generated general information and is subject to the same limitations. Participant-facing responses in the group chat are primarily written and sent by Simple Move personnel on behalf of the coach, not generated by AI; however, automated or AI-assisted tools may support chat moderation and safety alongside human oversight. The Services are not medical advice, diagnosis, treatment, rehabilitation, physical therapy, dietetic care, or a substitute for advice from a physician, physiotherapist, registered dietitian, or other qualified healthcare professional, and no physician-patient or other healthcare-provider relationship is created.

Before starting or changing any movement, exercise, nutrition, or weight-management practice, consult a qualified healthcare professional, especially if you are pregnant or postpartum; injured; recovering from illness, surgery, or a prolonged break from exercise; taking medication; experiencing pain, dizziness, balance or mobility issues; living with a chronic medical condition or eating disorder; or otherwise concerned about whether the Services are safe or appropriate for you.

Not every movement, exercise, cue, practice, meal target, or recommendation is suitable for every person. You are responsible for using your own judgment, selecting an intensity and any permitted modification that feels safe, and participating only within your abilities and the advice of your healthcare professional.

Use a safe, unobstructed space and suitable clothing and footwear; use a stable chair or other support where appropriate; keep children, pets, furniture, and other hazards clear; and do not use the Services while driving or in any situation requiring your full attention. Stop immediately and seek medical advice if you experience pain, dizziness, unusual shortness of breath, chest discomfort, faintness, loss of balance, numbness, or any other concerning symptom.

If you think you may have a medical emergency, call emergency services or go to the nearest emergency room immediately. Never disregard professional medical advice or delay seeking it because of anything you see, hear, receive, or enter through the Services.

Movement, exercise, and changes to nutrition or weight-management practices involve inherent risks, including falls, strains, bodily injury, aggravation of an existing condition, and, in rare cases, serious injury or death. To the fullest extent permitted by law, you knowingly and voluntarily assume the risks arising from your participation and use of the Services.

We do not guarantee any specific health, fitness, mobility, balance, strength, flexibility, nutrition, weight, stress-reduction, or other result. Testimonials, examples, targets, estimates, and past outcomes are illustrative only and do not promise that you will achieve the same or similar results.

3. Subscriptions, Billing, Cancellation and Refunds

Some Services, features, or content may require a paid subscription or other purchase. The price, subscription period, renewal terms, trial or introductory offer, applicable taxes, and any other material purchase terms will be displayed before you confirm the purchase and may vary by platform, location, offer, or payment method. Purchases are not contingent on delivery of any future functionality or feature.

Unless stated otherwise at checkout, paid subscriptions automatically renew until canceled. You authorize us, the relevant app store, or our payment provider to charge the applicable subscription fees and taxes to your selected payment method (i.e. the payment method you used during the initial subscription purchase) at the beginning of each renewal period. Subscriptions may renew even if you are not actively using the App.

You must cancel at least 24 hours before the applicable renewal date to avoid the next charge, unless a longer or different period is required by law or displayed at purchase. You may cancel using the App account settings, app-store subscription settings, website cancellation flow (if available), or by contacting support at support@simplemoves.life . Please note that your purchased subscription does not cancel automatically if you delete the mobile application. You should cancel the subscription before the deletion of the mobile application.

Cancellation ordinarily takes effect at the end of the current paid period, and you may continue to access paid features until then, unless applicable law or the purchase terms provide otherwise. Charges are generally non-refundable except as required by law, expressly stated in an offer, or permitted under our Cancellation & Refund Policy.

3.1. Paid subscriptions. A paid subscription automatically renews for the renewal period stated at purchase until you cancel it. If you cancel, you will not be charged for later renewal periods, but the current charge will be handled under the purchase terms and the Cancellation & Refund Policy.

3.2. Billing. Depending on where you purchase, payment may be processed by us, an app store, or a payment provider using the payment method shown at checkout. App-store purchases are billed through the relevant app-store account. Website purchases are billed through the payment method you select on the website. You must provide current, complete, and accurate billing information and promptly update it if it changes.

3.3. Trials and introductory offers. We may offer a free or reduced-price trial or introductory period. Unless you cancel by the deadline disclosed before purchase, the offer will convert into the paid subscription described at checkout, and the applicable fee will be charged. Eligibility, duration, and pricing may vary and may be limited to new or selected users.

3.4. Website refunds. If you are not satisfied with a subscription purchased through our website, you may be eligible for a refund. Refund eligibility, processing, and exceptions are governed by the Cancellation & Refund Policy and applicable law.

3.5. App-store cancellations and refunds. If you purchased through Apple App Store, Google Play, or another app distribution platform, cancellation and refund requests must be submitted through that platform unless it permits us to process the request directly. Generally the platform's terms, procedures, and refund rules apply to the transaction.

3.6. Cooling-off and mandatory rights. You retain any non-waivable cancellation, withdrawal, refund, or other consumer rights that apply in your jurisdiction. The procedures and current jurisdiction-specific details for some jurisdictions are stated in the Cancellation & Refund Policy.

3.7. Price changes and taxes. We may change subscription plans or recurring fees by giving any notice required by law before the change applies. A price change will ordinarily take effect at the next renewal after the effective date stated in the notice; if you do not agree, cancel before renewal. Applicable taxes and fees are determined using the rates and account or billing information in effect when a charge is processed.

3.8. Other purchases. We may offer digital content or other purchases, such as courses, or downloadable workbooks, subject to the terms shown at purchase. Unless required by law or expressly stated otherwise, purchases of immediately supplied digital content, courses, and workbooks may be non-refundable.

4. Your Privacy

Our Privacy Policy explains how we collect, use, disclose, and protect personal data in connection with the Services and is incorporated into these Terms. To the extent of an inconsistency, these Terms govern contractual use of the Services and the Privacy Policy governs our processing of personal data, subject in each case to applicable law.

The Services are not intended for people under 18, and we do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has provided personal data to us, contact support@simplemoves.life.

5. Registration and Eligibility

5.1. To use some or all of the Services, you may be required to create an account and provide information such as your email address, name, age or age range, country, goals, practice preferences, and other onboarding information. You agree to provide accurate and complete information and keep it updated; otherwise, the Services may not operate correctly and we may not be able to contact you with important notices.

5.2. You may not create an account using a name you have no right to use or another person's identity with the intent to impersonate that person.

5.3. You must be at least 18 years old, legally able to enter into these Terms, and not barred from using the Services under applicable law. You represent and warrant that you meet these requirements.

5.4. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Do not share your credentials or allow another person to use your account. Contact support@simplemoves.life promptly if you believe your account has been accessed without authorization.

5.5. We may refuse registration, require additional verification, or suspend or terminate an account as described in these Terms.

6. Your Use of the Services

You may use the Services only for your personal, non-commercial use, not on behalf of a third party, and in compliance with applicable law.

As a condition of using the Services, you agree that you SHALL NOT:

• sell, rent, lease, sublicense, transfer, or commercially exploit the Services or access to them;
• copy, adapt, modify, translate, reverse engineer, decompile, disassemble, or create derivative works of the Services;
• share your account credentials, permit unauthorized shared use, or bypass, disable, interfere with, or circumvent security, access controls, digital-rights management, or other protective technology;
• use bots, scrapers, crawlers, data-mining tools, or other automated means to access the Services, collect data, train or improve any machine-learning model, or compile material for a competing product or service, unless we expressly authorize it in writing;
• upload, transmit, introduce, or distribute malware, viruses, harmful code, or any material designed to interrupt, destroy, impair, or limit the Services or another system;
• use the Services to violate applicable law or third-party rights; infringe intellectual property or privacy rights; impersonate, deceive, threaten, bully, harass, exploit, or harm another person; or submit content that is unlawful, misleading, defamatory, hateful, obscene, sexually explicit, violent, or otherwise harmful;
• use any chat, community, support, or messaging feature for spam, advertising, solicitation, phishing, chain letters, repetitive messages, or other unauthorized commercial activity;
• attempt to gain unauthorized access to an account, system, network, feature, or data, or probe, test, overload, disrupt, or interfere with the integrity, security, or operation of the Services;
• misrepresent the source, accuracy, or nature of any content or use the Services in a manner that could create a false association with, endorsement by, or sponsorship from the Company; or
• use the Services in any manner not expressly permitted by these Terms.

If you feel threatened or believe someone else is in danger, contact local law enforcement or emergency services immediately. The Services, including chat or support channels, are not designed for emergency communications.

7. Features, User Content and Communications

Features may vary by device, platform, location, jurisdiction, subscription, offer, product version, and user eligibility. References below describe categories of features that may be offered and do not promise that any particular feature is, or will remain, available.

7.1. Guided movement plans and practices. The Services may provide ongoing plans, welcome sessions, daily or rest-day practices, guided audio or video, exercise previews, intensity choices, chair-supported options, reminders, saved practices, progress or completion history, and similar movement features. Instructions and cues are general and cannot account for every user's condition, surroundings, equipment, or ability; you remain responsible for deciding whether and how to participate safely. Workouts, plans, exercise selections, sequences, intensity options, and schedules are created by humans and served as pre-published content, while the coach persona and presentation of that content, including its name, photos, videos, voice, instructions, and cues, may be AI-generated. Unless the Services expressly state otherwise, AI-generated elements of the coach persona or presentation may not be reviewed or approved by a human before they are provided to you.

7.2. Nutrition and food logging. The Services may allow you to enter meals in text, upload or capture meal photos, scan product barcodes, edit portions or ingredients, track calories, and view personalized daily targets. Nutrition data, database entries, barcode data, image analysis, estimated portions, targets, and other outputs may be incomplete, inaccurate, outdated, or unsuitable for you. Verify all entries and outputs before relying on them, and do not use them as medical, dietetic, allergy, or treatment advice.

If the Services use automated, algorithmic, or machine-learning tools to analyze meals, images, barcodes, patterns, or other inputs, the outputs are probabilistic and may contain errors or bias. They do not establish clinical causation, diagnose a condition, identify allergens reliably, or replace review by a qualified professional. Do not submit information you are not authorized to provide, and independently verify material outputs.

7.3. Weight, goals and progress. The Services may allow you to log weight, set a target, and view trends, history, practice completion, or other progress indicators. Measurements and visualizations depend on the information you or connected services provide and may be delayed, incomplete, or inaccurate. They are for personal organization and motivation only and must not be used to make medical or treatment decisions.

7.4. Participant Group Chat. The Services may allow you to participate in a group chat with Simple Move personnel and other participants, post messages or comments, attach photos or other images to text messages where supported, and send heart reactions. The group chat is primarily operated by Simple Move personnel, and participant-facing chat responses made on behalf of the coach are written and sent by human personnel, not generated by AI. We may use automated or AI-assisted tools, together with human oversight, to help monitor and moderate the group chat, identify potentially harmful or abusive content, triage content, enforce these Terms, and escalate safety concerns. Those tools do not replace human oversight and do not generate participant-facing chat responses. Neither Simple Move, Simple Move personnel responding in the group chat, nor other participants provide medical services or act as your healthcare provider. Response times are not guaranteed, and no message should be treated as medical advice or used for an emergency.

When using the group chat you should not generate sexual or harassing content, deception, spam, malware, violence, unlawful activity, infringement, or any other content prohibited by these Terms. We may restrict or ban access for misuse, terminate our Services and/or take any other appropriate action under applicable law.

We do not verify the identity, background, qualifications, statements, or conduct of every participant and do not endorse User Content. You are solely responsible for your interactions and should not share sensitive, confidential, financial, location, or health information with another participant unless you accept the associated risks. We may retain, restrict, remove, or disclose content and account information where reasonably necessary to operate or secure the Services, enforce these Terms, respond to reports, or comply with applicable law, but we do not guarantee that every interaction is monitored.

7.5. User Content. The Services may allow you to submit, upload, post, transmit, or store profile information, including your name and photo or avatar; meal photos and nutrition entries; group-chat messages and comments; photos or other images attached to group-chat messages; heart reactions in the group chat; quick cheer reactions or claps sent in the workout player; and other text, images, data, or materials (collectively, "User Content"). User Content includes content that you submit privately to our Services and/or content that you post or share with participants in the group chat or workout player. You retain any rights you have in User Content.

By submitting User Content, you grant the Company a worldwide, non-exclusive, royalty-free, transferable and sublicensable license to host, store, reproduce, process, adapt (including resizing or formatting), analyze, transmit, display, distribute, and otherwise use User Content as reasonably necessary to operate, provide, personalize, secure, maintain, moderate, support and improve the Services, including to analyze submitted meal photos or other images and, when you post User Content to the group chat, to display it to participants in that chat. Use of User Content to market or promote the Services will be subject to applicable law and your consent where required. This license continues only for as long as reasonably necessary for those purposes, subject to the deletion provisions below and to backup, audit, safety, fraud-prevention, dispute-resolution, enforcement, and legal-retention requirements.

You represent and warrant that you own or have all rights and permissions needed to submit User Content; that it is accurate where you present it as fact; and that it does not violate these Terms, applicable law, or another person's rights. Do not submit images or information about another person without a lawful basis and all required permissions. We may remove or restrict User Content if we believe it violates these Terms and/or applicable law, creates risk, or is otherwise inappropriate for the Services.

User Content that you post to the participant group chat (including your name and photo or avatar, messages, comments, attached photos or other images, and heart reactions) will be visible to other participants in that chat. Quick cheer reactions or claps sent through the workout player may be shown to participants practicing at the same time together with your name and photo or avatar. By posting User Content in the group chat, you direct us to display it there.

You may request removal or deletion of User Content by contacting support@simplemoves.life. Where the Services provide an in-App deletion tool for a particular item, you may also use that tool. We will use commercially reasonable efforts to stop the relevant use and remove or delete the content within a reasonable period, except where retention is reasonably required for backup, audit, safety, fraud prevention, dispute resolution, enforcement, or legal compliance. User Content already seen, copied, or saved by another group-chat participant remains outside our control.

Legal complaints and takedown requests concerning User Content should be sent to support@simplemoves.life with information sufficient to identify, evaluate, and act on the request.

7.6. Connected devices and health platforms. The Services may integrate with supported devices or platforms, such as Apple Watch or Apple Health, to display practices or exchange activity or completion data with your permission. Connected services are controlled by third parties; their data may be delayed, incomplete, inaccurate, or unavailable, and their own terms and privacy practices apply. You are responsible for reviewing permissions and device settings.

7.7. Reminders, notifications, saved content and offline use. Where available, you may set reminders, receive push or other notifications, save content, or download selected practices for offline use. Delivery is not guaranteed and depends on device, operating-system, connectivity, permission, and account settings. Downloads may be time-limited or revoked, and may stop working when your subscription or access ends.

7.8. AI-Generated and Human Coaches. The Services may include a coach that presents workouts, exercise sequences, and other fitness or wellness content. For some users, the coach persona and its presentation, including its name, photos, videos, voice, instructions, and cues, are AI-generated and may be produced through the Company’s systems and one or more third-party AI or model providers. Workouts, their sequences, and schedules are composed by humans and served as pre-published content; they are not generated, selected, or adapted by AI. For some users, the coach may be a real person.

Neither Simple Move nor any coach made available through the Services provides medical or emergency services, and the Services are not designed to examine you, assess your surroundings, reliably detect pain or injury, or determine whether a workout is safe for you. Generative-AI outputs may be biased, incorrect, incomplete, harmful, misleading, or unsafe for your circumstances. Independently assess each workout and output before relying on it, stop if you experience concerning symptoms, do not share confidential or unnecessary sensitive information, and do not rely on any coach for health-related decisions or emergencies.

Where AI-generated elements are used, machine-learning systems may process information available to the Services to produce or present the coach persona, instructions, cues, or other presentation elements. Outputs are probabilistic, may omit context, and may reflect error or bias. The AI-generated coach is not a licensed medical professional, cannot diagnose, treat, or cure a condition, and is not a substitute for professional advice, diagnosis, or treatment.

You may send feedback about the coach experience to support@simplemoves.life. You remain solely responsible for decisions taken in reliance on coach content or interactions.

7.9. Participant Group Chat and User Interactions. The Services may include a participant group chat that enables participants to view and interact with each other ("Group Chat Features"). Group Chat Features may allow participants to see each other's names and photo or avatar; post and view messages and comments; attach photos or other images to text messages where supported; send heart reactions; and report user-posted chat messages or comments. Separately, the workout player may allow participants practicing at the same time to send quick cheer reactions or claps, which are shown with the sender's name and photo or avatar. Group Chat Features are subject to these Terms, the Privacy Policy, and any in-App disclosures.

• Availability and Legal Restrictions. Group Chat Features may be offered only in certain jurisdictions and to certain users, and may be unavailable or limited where required to comply with applicable laws and regulations. If you are located in a jurisdiction where we limit the Group Chat Features, you may not be able to access some or all of them.
• Chat Identity and Visibility. Your name and photo or avatar may be visible to other participants in the group chat. Messages, comments, attached photos or other images, and heart reactions that you post may also be visible to group-chat participants.
• Messages, Comments and Reactions. You may post messages and comments and, where supported, attach a photo or other permitted image from your camera or library to a text message. You may send heart reactions where that functionality is available. We may limit or disable messaging, comments, image attachments, or heart reactions to prevent abuse or misuse.
• Your Responsibilities. In addition to the rules in “Your Use of the Services” and other sections of these Terms, you agree that you will not, in connection with Group Chat Features: (a) harass, threaten, bully, or impersonate others; (b) send unsolicited or repetitive messages, or use Group Chat Features for advertising, phishing, or other commercial purposes; (c) attempt to view, collect, or infer information about participants beyond what is surfaced by the Services, including by scraping or automated means; (d) attempt to circumvent reporting, moderation, or other safety controls; (e) post or transmit any content that is illegal, infringing, deceptive, or otherwise prohibited under these Terms; or (f) use Group Chat Features in any way that could harm other participants or the operation of the Services.
• Content & License. User Content you submit through Group Chat Features is governed by Section 7.5. Without limiting that section, the license permits us to host, display, reproduce, and distribute your name, photo or avatar, messages, comments, attached photos or other images, heart reactions, and other User Content as necessary to provide the participant group chat. The license ends as stated in Section 7.5 when the relevant User Content is deleted, subject to the retention exceptions in that section.
• Safety; Reporting; Enforcement. We may provide in-App tools to report user-posted chat messages or comments; an attached image or photo is reported as part of the message or comment containing it. Messages posted by the coach cannot currently be deleted by users. You may also contact support@simplemoves.life and provide information sufficient for us to investigate your report. We will review and act on reports at our discretion and may take any action permitted by these Terms and/or applicable law, including removing content, limiting features, or suspending or terminating accounts. We may retain and use reports and related data to investigate, enforce these Terms, comply with applicable law, and improve safety.
• Disclaimer. We do not verify or conduct background checks on participants. You are solely responsible for your interactions and you use Group Chat Features at your own risk. Group-chat messages, comments, and heart reactions, and quick cheer reactions or claps sent through the workout player, are for general motivation and community engagement only and are not medical advice or a substitute for professional care.
• Notifications. Where available, we may send you in-App or push notifications related to participant group-chat activity. You can manage notification preferences through device or in-App settings where offered.
• Human Responses and Hybrid Monitoring. Simple Move personnel write and send participant-facing group-chat responses on behalf of the coach, including where the coach persona is AI-generated. The group chat is primarily operated by human personnel and may be monitored using a hybrid of automated or AI-assisted tools and human oversight.
• Changes. Group Chat Features may change over time and may not be available in all locations or to all users. We may add, remove, or modify Group Chat Features at any time.

8. Export and Economic Sanctions Control

The software supporting the Services may be subject to U.S. export and re-export controls, including the Export Administration Regulations, sanctions administered by the U.S. Department of the Treasury's Office of Foreign Assets Control, and other applicable trade-control laws.

You represent and warrant that you are not located in a country or region subject to a comprehensive U.S. government embargo and are not a prohibited or restricted party under applicable trade-control rules. You agree not to export, re-export, transfer, or use the Services or related technical data in violation of applicable export-control or sanctions laws.

9. Limited License and Intellectual Property

9.1. Subject to these Terms, we grant you a personal, limited, revocable, non-transferable, non-sublicensable and non-exclusive license to access and use the Services for your own non-commercial purposes during the period in which you are authorized to use them.

9.2. The Services, including software, source and object code, design, visual interfaces, text, graphics, images, videos, audio, exercises, practices, plans, coach content, databases, compilations, trademarks, logos, and other materials (collectively, "Company Content"), are owned by or licensed to the Company and protected by intellectual-property and other laws. Except for the limited license expressly granted above, no right, title, or interest is transferred to you.

9.3. You may not copy, store, modify, distribute, transmit, publicly perform or display, reproduce, publish, license, create derivative works from, train a model on, transfer, sell, or otherwise exploit Company Content except as expressly permitted by these Terms or our prior written consent.

9.4. You may not use the Company's names, trade names, trademarks, service marks, logos, domain names, or other brand features without prior written permission. All rights not expressly granted are reserved by the Company and its licensors.

10. Use at Your Own Risk

The Services, including any workout or other content generated, selected, recommended, adapted, or presented by the AI-generated coach, cannot and do not guarantee health, fitness, nutrition, weight, mobility, balance, strength, wellbeing, or other improvements or outcomes. Your use of the Services and any information, targets, estimates, predictions, cues, suggestions, or User Content is at your sole risk. Simple Move does not provide medical services, and the Services do not match or serve the purpose of a medical, therapeutic, diagnostic, measuring, or scientific device.

11. Account Security

You are responsible for taking reasonable steps to prevent unauthorized access to your account, including controlling and safeguarding sign-in credentials, monitoring use, maintaining the security of your devices and email account, and promptly notifying us of suspected unauthorized access.

We may require credential resets, sign-outs, or additional verification and may suspend access when we reasonably believe an account or the Services may be compromised. We are not responsible for loss arising from your failure to protect credentials or devices, except to the extent responsibility cannot be excluded under applicable law.

12. Warranty Disclaimer

12.1. We operate the Services from various locations and do not represent that all Services or features are appropriate, lawful, or available in every location, language, platform, or device configuration.

12.2. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, QUIET ENJOYMENT, AND ANY WARRANTIES ARISING FROM COURSE OF PERFORMANCE OR USAGE OF TRADE.

12.3. To the maximum extent permitted by law, we do not warrant that:

• the Services will be secure, uninterrupted, error-free, or available at any particular time or place;
• defects or errors will be corrected;
• the Services will be free of viruses, harmful components, or data loss;
• content, data, nutrition information, calculations, targets, estimates, recommendations, or results will be complete, accurate, reliable, current, or suitable for you;
• the Services will be compatible with any device, operating system, wearable, app, or third-party service; or
• use of the Services will meet your expectations or produce a particular result.

12.4. You use the Services at your own risk and are responsible for damage to a device, system, or data resulting from downloads, integrations, or use of the Services, except to the extent applicable law provides otherwise.

12.5. No information obtained from the Company or through the Services creates a warranty not expressly stated in these Terms. Some jurisdictions do not allow certain warranty exclusions, so some exclusions may not apply to you.

12.6. No guarantee of specific results. We do not guarantee and do not promise any specific results from your use of our Services. You agree to bear the risks of interruption of the Services for any technical reasons.

12.7. No Medical Services or Advice. Simple Move is not a medical or healthcare provider and does not provide medical services. The AI-generated coach is software, not a licensed medical or healthcare professional, and neither the Company nor the AI-generated coach provides medical advice, diagnosis, treatment, rehabilitation, physical therapy, dietetic care, emergency services, or individualized clearance to exercise. The Company makes no representations or warranties and, to the fullest extent permitted by law, expressly disclaims any and all liability relating to your reliance on the statements or other information offered or provided within or through the Services. If you have specific concerns or a situation arises in which you require professional or medical advice, you should consult with an appropriately trained and licensed healthcare provider.

13. Limitation of Liability

13.1. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COMPANY AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, LICENSORS, SUPPLIERS, PARTNERS, ADVERTISERS, AND DATA OR CONTENT PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES; LOSS OF PROFITS, REVENUE, DATA, USE, OR GOODWILL; SERVICE INTERRUPTION; DEVICE DAMAGE; COST OF SUBSTITUTE SERVICES; OR PERSONAL INJURY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

13.2. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE TOTAL AGGREGATE LIABILITY OF THE COMPANY AND THE OTHER PARTIES IDENTIFIED ABOVE FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID FOR SIMPLE MOVE IN THE THREE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM OR (B) USD 100.

13.3. Some jurisdictions do not allow certain exclusions or limitations, so some of the above may not apply. Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for fraud, fraudulent misrepresentation, or any other liability that cannot lawfully be excluded. Each limitation applies only to the maximum extent permitted by applicable law.

14. Use of Mobile Devices

Your carrier's and internet provider's normal rates and fees, including data, messaging, and roaming charges, apply when you use the Services. You are responsible for obtaining and maintaining a compatible device, software, connectivity, and permissions.

15. Third-Party Services

The Services may include, link to, integrate with, or rely on third-party websites, apps, platforms, app stores, payment processors, cloud providers, analytics tools, communication providers, content-delivery networks, databases, wearables, or other products or services ("Third-Party Services"). We do not control and are not responsible for Third-Party Services. Their availability, accuracy, security, content, products, and practices are governed by their own terms and policies, and you use them at your own risk.

You may not link to the Services in a way that is unlawful; falsely suggests an association, approval, endorsement, or sponsorship; damages or exploits our reputation; circumvents access controls; or frames or reproduces Company Content without permission.

These Terms are between you and the Company; not Apple, Google, or another app-store provider. The Company, not an app-store provider, is responsible for the App and its content, maintenance and support, product warranties (if any), and claims relating to the App, except to the extent the app-store terms provide otherwise. App-store providers have no obligation to furnish maintenance or support and may be third-party beneficiaries of provisions applicable to their platforms.

16. Feedback

We welcome feedback about the Services. If you send us ideas, suggestions, or feedback, you grant us a worldwide, perpetual, irrevocable, royalty-free right to use, reproduce, modify, disclose, distribute, and exploit that feedback without restriction or compensation, and you agree that feedback is not confidential unless we expressly agree otherwise in writing.

17. Service Changes and Availability

We may add, modify, replace, limit, suspend, or discontinue any Service, feature, content, subscription, price, offer, platform support, or availability at any time, subject to applicable law and any rights relating to a prepaid subscription. We do not guarantee that the Services will be uninterrupted, secure, error-free, available in every location or on every device, or preserved indefinitely.

We may perform maintenance, testing, experiments, phased rollouts, or emergency changes and may impose reasonable usage, storage, technical, eligibility, or geographic limits. Features may differ among users and jurisdictions and may be changed without creating an obligation to provide the same feature to every user.

18. Enforcement, Suspension and Termination

We are not obliged to monitor use of the Services, but may do so to operate, maintain, secure, and improve the Services; enforce these Terms; investigate reports; prevent fraud or abuse; protect users or third parties; and comply with legal requirements.

You may stop using the Services at any time, but stopping use or deleting the App does not cancel a subscription; you should cancel the subscription before stopping use or deleting the App. We may restrict, suspend, or terminate your access; remove or limit User Content or features; refuse service, or close an account if you violate these Terms; fail to pay amounts due; create risk or potential legal exposure; engage in fraud, abuse, or circumvention; or if required by law or a third-party platform. Where reasonably practicable and legally appropriate, we may provide notice or an opportunity to cure.

Upon termination, your license ends and you must stop using the affected Services. Provisions that by their nature should survive termination will survive, including ownership, User Content licenses to the extent stated, feedback rights, warranty disclaimers, limitations of liability, indemnity, dispute resolution, governing law, and miscellaneous provisions.

19. Indemnity

To the maximum extent permitted by law, you agree to defend, indemnify, and hold harmless the Company and its officers, directors, employees, agents, affiliates, licensors, suppliers, and partners from claims, actions, demands, liabilities, damages, judgments, losses, costs, and expenses (including reasonable legal and accounting fees) arising out of or relating to your misuse of the Services, User Content, violation of these Terms, violation of law, or infringement of third-party rights.

We may, at your expense, assume exclusive defense and control of a matter subject to indemnification. You agree to cooperate and not settle the matter without our prior written consent. We will use reasonable efforts to notify you after becoming aware of a claim.

20. Dispute Resolution by Negotiation and Binding Arbitration Agreement

Mandatory Law Prevails. Nothing in this Section 20 excludes, limits, or overrides non-waivable rights or remedies under applicable law. If the law of your jurisdiction does not permit a dispute to be resolved through the negotiation or arbitration process below, or requires access to a court, regulator, or other authority, that mandatory law prevails to the extent of the conflict.

20.1. Initial Dispute Resolution via Negotiation. Before initiating arbitration, you and the Company agree to try in good faith to resolve the dispute informally. You must email support@simplemoves.life with your name, contact details, account email (if any), a description of the dispute, the relief requested, and information reasonably sufficient for us to evaluate it.

Engaging in this informal process is a condition precedent to arbitration. Neither party may initiate arbitration until 45 days after a compliant notice is received, unless the receiving party states in writing that further informal efforts will not resolve the dispute. Any applicable limitation period or filing-fee deadline will be tolled during this 45-day period to the extent permitted by law.

20.2. Binding Arbitration Agreement. You and the Company agree that any dispute, claim, or controversy arising out of or relating to the Services, these Terms, or the validity, enforceability, or scope of this arbitration agreement (collectively, "Disputes") will be resolved by final and binding individual arbitration, except where: (a) applicable law prohibits arbitration, (b) both parties agree in writing to court, (c) a qualifying individual claim is brought in small-claims court, or (d) a party seeks injunctive or equitable relief to prevent actual or threatened infringement, misappropriation, or violation of intellectual-property rights. The Federal Arbitration Act governs the interpretation and enforcement of this arbitration agreement for U.S. users.

Arbitration Rules. Arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules for U.S. users and by the International Centre for Dispute Resolution (ICDR) under its International Arbitration Rules for non-U.S. users (collectively, the "Applicable Rules"). Rules or procedures permitting class or representative arbitration are excluded to the maximum extent permitted by law.

Initiating Arbitration. To initiate arbitration, you must send a notice describing the Dispute to support@simplemoves.life. We may send a notice to the email address associated with your account or used in prior communications. The arbitration will be conducted by a single arbitrator selected under the Applicable Rules.

Procedure and Location. The arbitration will be conducted by a single arbitrator selected in accordance with the Applicable Rules. If the parties are unable to agree upon an arbitrator within 15 days of delivery of the notification requesting arbitration, then the appointment of the arbitrator will be done in accordance with the AAA’s rules (for US users) or the ICDR’s rules (for non-US users).

If the claim does not exceed $10,000 USD, then the arbitration will be conducted solely on the basis of documents you and the Company submit to the arbitrator, unless the arbitrator determines that a hearing is necessary. If the claim exceeds $10,000 USD, the right to a hearing will be determined by the Applicable Rules. Subject to the Applicable Rules, the arbitrator will have the discretion to direct a reasonable exchange of information by the parties, consistent with the expedited nature of the arbitration.

For US users, the arbitrator will apply the substantive law of the state of Delaware; and for non-US users the substantive law of your country of residence, without regard to its conflict of laws principles. For US users, the arbitration will be conducted in the county where you reside, unless you and the Company agree otherwise. For non-US users, the arbitration will be conducted in a location reasonably convenient to both parties, unless you and the Company agree otherwise. In the event the parties cannot agree on the location of the arbitration, the selected arbitrator shall have authority to decide the place where the arbitration shall be conducted.

Fees, Authority and Award. The payment of all filing, administration, and arbitrator fees will be governed by the AAA’s rules (for US users) or the ICDR’s rules (for non-US users). The arbitrator shall have the authority to grant motions dispositive of all or part of any claim. The arbitrator shall have the authority to award monetary damages and to grant any non-monetary remedy or relief available under applicable law, the Applicable Rules, and these Terms; provided however that the arbitrator’s awarded damages must be consistent with the terms of the “Limitation of Liability” section above as to the types and the amounts of damages for which a party may be held liable. The arbitrator shall issue a written award and statement of decision describing the essential findings and conclusions on which the award is based. The arbitrator has the same authority to award relief on an individual basis that a judge in a court of law would have. The award of the arbitrator is final and binding upon you and the Company, and judgment of the arbitration award may be entered in any court having jurisdiction thereof.

No Class Actions or Jury Trial. To the maximum extent permitted by law, you and the Company may bring claims only in an individual capacity and not as a plaintiff or class member in a class, collective, consolidated, private-attorney-general, or representative action. Unless both parties agree otherwise, the arbitrator may not consolidate more than one person's claims or preside over a representative proceeding. You and the Company waive a jury trial.

Opt-Out. You may opt out of this arbitration agreement by sending written notice no later than 30 days after you first use the Services. The notice must include your name, account email or username (if any), and an unequivocal statement that you opt out. Send it to support@simplemoves.life. If you validly opt out, neither party may compel the other to arbitrate under this Section.

Changes. A change to this Section will become effective on the 30th day after the updated Terms are posted and will apply prospectively only to claims arising after that date, unless mandatory law requires otherwise.

Enforceability. If the class-action waiver set forth in this section is unenforceable as to all or part of a Dispute, the affected part will proceed in a court of competent jurisdiction and the remainder will proceed in arbitration. If any provision of this Section is unenforceable, it will be severed and the remainder of this Section will remain effective to the maximum extent permitted by law.

21. Governing Law and Jurisdiction

21.1. These Terms are governed by the laws of the Republic of Cyprus, without regard to conflict-of-law rules, except that the arbitrator will apply the law specified in Section 20 and mandatory consumer-protection law may require another law to apply.

21.2. To the extent a Dispute is not submitted to arbitration, each party submits to the exclusive jurisdiction of the courts of the Republic of Cyprus, except where mandatory law permits or requires proceedings in another court, regulator, or authority.

21.3. Subject to mandatory law, the parties waive objections based on improper venue or forum non conveniens.

21.4. Mandatory Law Prevails. This Section does not override mandatory rules on governing law, jurisdiction, venue, or access to courts and regulators in your jurisdiction.

22. Miscellaneous

22.1. Cause of action. To the maximum extent permitted by law, any claim relating to the Services or these Terms must be commenced within one year after it arises; otherwise, it is permanently barred.

22.2. Entire agreement. These Terms, the Privacy Policy, the Cancellation & Refund Policy, purchase terms and material in-App disclosures form the entire agreement between you and the Company regarding the Services and supersede prior or contemporaneous understandings on that subject.

22.3. Severability and enforceability. If a provision is found illegal or unenforceable, it will be enforced to the maximum permissible extent and severed only to the minimum extent necessary; the remainder will continue in effect. A printed or electronically stored version of these Terms may be admitted in proceedings to the same extent as other business records.

22.4. No waiver. No waiver by the Company of any term or condition set forth in the Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of the Company to assert a right or provision under the Terms shall not constitute a waiver of such right or provision.

22.5. Assignment. You may not assign or transfer these Terms or an account without our prior written consent. We may assign, transfer, or novate our rights and obligations, in whole or part, to an affiliate or in connection with a merger, acquisition, financing, reorganization, sale of assets or business, or operation of law, subject to applicable notice and consumer-protection requirements. Posting online an updated version of these Terms that identifies another party as a participant will serve as valid notice of the Company’s transfer of rights and obligations, unless otherwise stated.

22.6. Electronic communications and signatures. All communications through the Services are considered as electronic communications, unless otherwise stated. When you interact with us through the Services or other electronic means, including without limitation email, you are communicating electronically. You agree that we may communicate with you electronically and that these communications, including notices, disclosures, agreements, and other documents and messages, have the same legal effect as if they were provided to you in writing. You also consent to our use of third-party providers to manage these electronic communications securely and efficiently. By clicking buttons labeled “Submit,” “Continue,” “Register,” “I Agree,” or similar, you are providing a binding electronic signature and entering into a legally binding contract. Your electronic submissions indicate your agreement to be bound by these Terms. You consent to the use of electronic signatures, contracts, orders, and other records, and to the electronic delivery of notices, policies, and transaction records through the Services.

22.7. Force majeure. We are not liable for delay or failure caused by circumstances beyond our reasonable control, including natural events, war, terrorism, civil unrest, epidemic, labor dispute, internet or utility failure, cyberattack, platform outage, government action, or failure of a third-party provider, except to the extent applicable law provides otherwise.

22.8. European legal guarantee. Users in Europe retain any mandatory legal guarantee that digital services remain in conformity with the contract, fit for their ordinary purpose, and of the quality and performance reasonably expected during the applicable supply period.

22.9. Translations. Any translation of the English version of these Terms is provided solely for your convenience. In case of any differences between the English version and any other translation, the English version shall prevail and shall be the only legally binding version.

22.10. No third-party beneficiaries. Except for app-store providers to the extent expressly stated in Section 15, these Terms do not create rights for any third party.

23. Notice and Takedown Procedures

If you believe material accessible through the Services infringes copyright or another intellectual-property right, contact support@simplemoves.life and provide:

• Identification of the copyrighted work that you believe to be infringed. Please describe the work, and where possible include a URL, copy or the location (e.g., application page) of an authorized version of the materials.
• Identification of the material that you believe to be infringing and its location. Please describe the material and provide us with its URL or any other pertinent information that will allow us to locate the material.
• Your name, address, and e-mail address.
• A statement that you have a good faith belief that the use of the materials in the manner complained of is not authorized by the copyright owner, its agent, or the law.
• A statement that the information that you have supplied is accurate, and indicating that “under penalty of perjury,” you are the copyright owner or are authorized to act on the copyright owner’s behalf.
• A signature or the electronic equivalent from the copyright holder or authorized representative.

We may request additional information, forward a notice to the person who supplied the material, remove or restrict access, or take other action consistent with applicable law. Knowingly submitting a materially false notice may result in liability.

24. Questions and Comments

For questions or comments about the Services or these Terms, contact support@simplemoves.life.