privacy
Privacy Policy
This Privacy Policy explains how Simple.Life Apps Inc, a Delaware corporation with registration no. 7688095 and registered address at 8 The Green, Ste A, Dover, County of Kent, DE 19901, USA, and AM APPS Ltd, a Cyprus company with registration no. HE 392517 and registered address at 188 Ayias Fylaxeos, Excelia Tower, Ground Floor, 3083, Kapsalos, Limassol, Cyprus, collect, use, store, disclose, and protect personal data when you use Simple Move.
"Simple Move" means the Simple Move mobile application, the website moves.simple.life, and related services, features, content, communications, and support channels. In this Policy, "Company", "we", "us", and "our" refer to the companies listed above. Simple.Life Apps Inc acts as the data controller for personal data processed under this Policy, unless a different controller is stated in a specific notice.
Simple Move uses shared Simple.life infrastructure for account authorization, payments, receipts, analytics, content delivery, customer support, security, and operational emails. This means Simple Move data may be processed in shared company systems and by shared service providers, while being identified and operated as Simple Move data where appropriate.
If you do not want us to process your personal data as described in this Policy, please do not use Simple Move.
1. Personal Data We Collect
The personal data we collect depends on how you use Simple Move, what you choose to provide, and which features are available to you.
| Purpose | Data categories | Collection source | Legal basis where GDPR applies |
|---|---|---|---|
| Provide the Simple Move app, website, onboarding, guided movement content, progress, and core account features. | Account ID, email, name if provided, age or age range, country, device data, app settings, onboarding answers, movement goals, practice preferences, session progress, completion history, and app usage events. | You provide it, we generate it, or it is collected automatically when you use Simple Move. | Contract, legitimate interests, and consent where required. |
| Personalize your Simple Move experience and support safer use of movement content. | Self-reported wellness information, mobility or activity patterns, injuries, pregnancy status, chronic conditions, limitations, symptoms, or other health-related information if you choose to share it. | You provide it through onboarding, app interactions, support, or chat features. | Consent for special category data where required, contract, and legitimate interests. |
| Operate coach, participant chat, messaging, reminders, notifications, and support features. | Messages, message metadata, notification tokens, support requests, email address, account ID, and communication content. | You provide it or it is collected automatically when messages are sent or received. | Contract, legitimate interests, and consent where required. |
| Process purchases, subscriptions, receipts, payment checks, refunds, fraud prevention, tax, and accounting obligations. | Subscription status, product purchased, transaction identifiers, payment method type, limited payment details, billing country or postal code, refund status, receipts, and purchase history. We do not store full card numbers. | You provide it, app stores or payment providers provide it, or we generate it. | Contract, legal obligation, legitimate interests, and consent where required. |
| Send transactional and operational communications. | Email address, account ID, subscription status, authorization status, purchase data, and message delivery data. | You provide it or it is generated through your use of Simple Move. | Contract, legal obligation, legitimate interests, and consent where required. |
| Maintain, secure, debug, analyze, and improve Simple Move. | Device identifiers, IP address, browser and app data, crash logs, diagnostics, analytics events, approximate location from IP, experiment assignments, and aggregated or de-identified data. | Collected automatically when you use Simple Move. | Legitimate interests and consent where required. |
| Send a launch note or other messages you specifically request from the website. | Email address and message metadata. | You provide it through the website form or support channel. | Consent or legitimate interests where permitted. |
| Comply with law, enforce our rights, resolve disputes, and protect users, the Company, and third parties. | Account data, usage data, transaction data, support content, security logs, and records needed to establish or defend legal claims. | Collected from you, generated by us, or received from service providers. | Legal obligation and legitimate interests. |
2. Health and Wellness Data
Simple Move may ask for, or allow you to provide, information that can relate to your health, body, movement ability, mobility, symptoms, injuries, pregnancy, chronic conditions, goals, or wellbeing. We use this information to provide and personalize Simple Move, support safer product experiences, and improve our services.
Where applicable law treats this information as sensitive or special category data, we process it with your consent or another lawful basis permitted by law. You may withdraw consent by contacting us, but some Simple Move features may stop working or may be less personalized after withdrawal.
3. Cookies, SDKs, and Similar Technologies
We and our service providers may use cookies, software development kits, pixels, local storage, analytics identifiers, and similar technologies to operate the website and app, remember settings, measure performance, detect fraud, attribute installs or purchases, and understand how Simple Move is used.
You can control cookies through your browser settings and mobile tracking permissions through your device settings. If you disable certain technologies, some features may not work as expected.
4. How We Use Personal Data
- To create, authenticate, and manage your account.
- To provide guided movement content, progress features, coach messages, and support.
- To process purchases, subscriptions, receipts, payment checks, refunds, taxes, and fraud prevention.
- To send authorization emails, transactional emails, security alerts, support messages, and launch messages you request.
- To personalize Simple Move and improve safety, quality, reliability, and performance.
- To analyze aggregated trends, run experiments, fix bugs, and develop product improvements.
- To comply with law, enforce our agreements, and protect rights, safety, and security.
5. How We Share Personal Data
We may share personal data with:
- Service providers that host, secure, analyze, support, deliver, and operate Simple Move.
- Payment processors, app stores, tax providers, and fraud prevention providers.
- Email, notification, customer support, analytics, attribution, crash reporting, and content delivery providers.
- Company affiliates and personnel who need access to operate Simple Move and shared infrastructure.
- Professional advisers, regulators, courts, law enforcement, or other parties where required by law or necessary to protect rights and safety.
- Another organization in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate safeguards.
We do not sell your health-related personal data. We may use aggregated, anonymized, or de-identified information for analytics, research, reporting, and product improvement.
6. International Transfers
We operate internationally and may process personal data in the United States, European Economic Area, United Kingdom, Cyprus, and other countries where we or our providers operate. Where required, we use appropriate safeguards such as standard contractual clauses or other lawful transfer mechanisms.
7. Retention
We keep personal data for as long as necessary to provide Simple Move, maintain your account, comply with legal and accounting obligations, resolve disputes, enforce agreements, prevent fraud, and improve the service. Retention periods vary based on the type of data and the reason we process it.
When personal data is no longer needed, we delete it, de-identify it, or aggregate it unless retention is required or permitted by law.
8. Your Choices and Rights
Depending on your location, you may have rights to access, correct, delete, port, or restrict the processing of your personal data; object to certain processing; withdraw consent; appeal a decision; or opt out of certain sharing or targeted advertising.
You can exercise privacy rights by contacting us at support@simplemoves.life. We may need to verify your request before acting on it. Authorized agents may submit requests where permitted by law.
9. Security
We use technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. No online service can be guaranteed to be completely secure, so you should use a strong password, protect your devices, and contact us if you believe your account or data has been compromised.
10. Children
Simple Move is not intended for people under 18. We do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has provided personal data to us, contact us and we will take appropriate steps to delete it.
11. Changes to This Policy
We may update this Policy from time to time. If changes materially affect your rights or how we process personal data, we will take reasonable steps to notify you, such as by email, in-app notice, or posting an updated Policy with a new effective date.
12. Contact Us
For privacy questions, requests, or complaints, contact us at support@simplemoves.life.
You may also write to AM APPS Ltd, 188 Ayias Fylaxeos, Excelia Tower, Ground Floor, 3083, Kapsalos, Limassol, Cyprus.