Privacy Policy

Effective date: September 3, 2026 Language: English

See the prior versions of our Privacy Policy here.

This Privacy Policy explains how Simple.Life Apps Inc, a Delaware corporation with registration no. 7688095 and registered address at 8 The Green, Ste A, Dover, County of Kent, DE 19901, USA; and its subsidiary, AM APPS Ltd, a Cyprus company with registration no. ΗΕ 392517 and registered address at 188 Ayias Fylaxeos, Excelia Tower, Ground Floor, 3083, Kapsalos, Limassol, Cyprus (collectively referred to as “Simple”, “Company”, “us” or “we”) collect, store, use, and protect your personal data in connection with your use of our mobile application “Simple Move” (the “App”), our websites (including but not limited to moves.simple.life), the Simple Move onboarding, quiz and checkout pages hosted on simple.life, and all related services, features, and content (collectively the "Services"). This Privacy Policy also explains the rights you have in respect of the personal data we hold about you and the practices we implement to protect your privacy.

For the purposes of this Privacy Policy, Simple.Life Apps Inc acts as the Data Controller of your personal data. AM APPS Ltd acts as a data processor on behalf of Simple.Life Apps Inc, except where this Privacy Policy states otherwise.

Any translation of the English version of this Privacy Policy is provided solely for your convenience. In case of any differences between the English version and any other translation, the English version shall prevail and shall be the only legally binding version.

If you do not want us to process your personal data as it is described in this Privacy Policy, please do not use our Services.

U.S. State Supplements:

If you are a resident of the U. S. State of California, please see our California Notice at Collection and Privacy Notice.
If you are a resident of the U.S. states other than the State of California, please see our U.S. State Privacy Supplement (Non-California).
If you are a resident of the U.S. states of Washington, Nevada, or Connecticut, please also see our Consumer Health Data Privacy Notice.

1. WHAT PERSONAL DATA WE COLLECT AND WHY

When you use our Services, we collect the following data about you:

Purpose of collection and processing	Data categories	Collection means	Legal basis for collection and processing (GDPR)
To provide core features of the App (it includes, but is not limited to, preparation and personalisation of your movement practice plan, delivery of guided movement sessions, tracking of session progress and practice history, and reminders)To verify user against existing requirements Provision of premium features available at additional charge to the users	Unique user ID, health status, weight, height, BMI, mobility, balance and joint-related limitations, activity patterns, device data, age, gender, your replies to the onboarding questionnaire (including but not limited to your movement goals, energy levels, sleep quality, stress levels, back, hip, knee and other joint discomfort, balance and posture concerns, pregnancy status, and movement and wellbeing patterns), your selected practice intensity level and seated or standing variant, and your coaching audio preference The practice data you log and track (including completed sessions, session duration, streaks and practice history) Premium users: payment data	You provide it to usUnique user ID: we assign it to you automaticallyDevice data: collected automatically	Contract (Art. 6.1(b)) Consent for special category data (Art.9.2(a)) Premium users: contract, consent and legal obligation for payments data processing and storage
Personalize your Simple Move experience and support safer use of movement content.	Self-reported wellness information, mobility or activity patterns, injuries, pregnancy status, chronic conditions, limitations, symptoms, or other health-related information if you choose to share it.	You provide it through onboarding, app interactions, support, or chat features.	Contract (Art. 6.1(b))Legitimate Interest (Art. 6.1(f)) Consent for special category data (Art.9.2(a))
Operate coach, participant chat, and messaging features.	Messages, message metadata, notification tokens, support requests, email address, account ID, and communication content.	You provide it or it is collected automatically when messages are sent or received.	Contract (Art. 6.1(b))Consent for special category data (Art.9.2(a))
Create your account with Simple Move	Your name, email address, country, unique user ID, age, subscription data, device data	You provide it to usUnique user ID: we assign it to you automaticallyDevice data: collected automatically	Contract (Art. 6.1(b))
We match the data about you with user ID as a means of pseudonymization of your personal data	UserID	We generate it automatically	Legitimate interest (Art. 6.1(f))
To provide you with customer support and manage your account	Name, email address, contents of communication	You contact Simple Move support for help with the account	Legitimate interest (Art. 6.1(f))
To review App content, feedback, and complaints raised to ensure the safety, suitability and accuracy of the movement content in the App	Name, email address, contents of communication	You contact Simple Move support or leave a public feedback / complaint	Legitimate interest (Art. 6.1(f))
To send you technical notices and updates, investigate incidents, and send security alerts. To send you support and administrative messages	Name, email address, payments data, App usage data	You provide it to us during onboarding or collected automatically	Legitimate interest (Art. 6.1(f))
To integrate data between the website and the App in connection with the users onboarding (e.g., when you sign up for the Services on the Website, we use a third party, AppsFlyer, to help us identify you as an existing user when you further use the App)	Unique user ID	We generate it automatically	Legitimate interest (Art. 6.1(f))
Solely with respect to information you agree to share, we use it for Simple Move promotional purposes. If you have previously consented to it, you can disable the collection of the information by: For iOS device, go to Privacy settings to see a list of apps that request to track your activity. On iPhone or iPad, go to Settings > Privacy > Tracking For Android device, go to Settings app, navigate to “Privacy” > “Ads”, tap “Delete Advertising ID”	*No special category dataIDFA or Android Advertising ID (whichever is applicable to your device)IDFVCountryIP addressAge groupGenderSubscription statusApp use informationDevice detailsMobile network operator informationUser clicks in particular ads	Collected automatically upon your consent	Consent (Art. 6.1(a))
To send you our special offers and insights	*No special category dataEmail, country, age, unique user ID, subscription status	You provide it to us during onboarding or collected automatically	Consent (Art. 6.1(a))Where applicable — legitimate interest (Art. 6.1(f))
We use it to enforce and/or defend our rights in case of claims	Details confirming the existence of relationship between us and confirmation that relationship ended, if applicable (e.g., subscription order, payment confirmation, subscription cancellation, subscription price & duration, if you used the App)	Collected automatically	Legitimate interest (Art. 6.1(f))
Leaving a review via our trusted partners, such as TrustPilot	Name, email, user ID, review content	You provide it to us	Legitimate Interest (Art. 6.1(f))
To research and analyze your use of the Services. This helps us to better understand our business, analyze our operations, maintain, improve, plan, design, and develop the Services and our new products. We also use data for statistical analysis purposes, to test and improve our Services. This enables us to better understand what features of the Services our users like more, and what categories of users use our Services.	App usage data Your practice logs and activity data	Collected automatically	Legitimate interest (Art. 6.1(f)) Legitimate interest (Art. 6.1(f))
For US users: we use it for tax purposes. For example, to calculate the applicable sales tax of your transaction depending on your State.	Zip / Post Code	You provide it to us or collected automatically	Legal obligation (Art. 6.1(c))

We call all the data listed above your “personal data”.

Other than with respect to your health data, we and third-parties we engage may use cookies, Software Development Kits (SDKs), and other tracking technologies to automatically collect the personal data set forth above. For more information regarding our use of these technologies, please see Section 8: Cookies, Software Development Kits, and Other Tracking Technologies.

Note about access to camera. If you upload a profile photo or other image to the App, you grant permission to access your camera or photo library via a system prompt. You can revoke this permission anytime in your device settings:

iOS: Go to Settings > Privacy > Camera/Photos, then toggle permissions for Simple Move.
Android: Go to Settings > Apps > Simple Move > Permissions, then select “Allow” or “Don’t allow.”

Note about payment data. When you make payments through the Services, you need to provide payment data, such as your credit card number, to our third-party service providers that act as our data and payment processors. We do not collect or store, or have access to full credit card number data, though we may receive some limited information, including without limitation redacted credit card-related data (including a secure token reflecting your payment method), data about Services purchased, date, time and amount of the purchase, and the type of payment method used.

Aggregated information. We may aggregate, anonymize, or de-identify your personal data so that it cannot be reasonably used to identify you. We may share such data with third parties such as academic research institutions or use the data for statistical purposes. For example, we may share or use general age and demographic information and aggregate statistics about certain activities or symptoms from data collected to help identify patterns across users in articles, blog posts, and scientific publications.

For certain targeted academic or user research studies, we will contact you and rely on your consent. You can withdraw your consent at any time by contacting us at support@simplemoves.life.

2. PERSONAL DATA RETENTION

We retain your Personal Data for as long as your account is active or as needed for the purposes of processing.

Impact of account deactivation/requests to erase personal data: You can deactivate your account at any time in the App settings or by sending a request to support@simplemoves.life. We will process your request within one month. In some cases, it may take up to 90 days to completely erase your personal data from our backup systems. If you choose to deactivate your account, Simple Move will delete your personal data, and it will not be recoverable should you later create another account.

Limitations: Even after your account is deleted or after processing your personal data erasure request, we may need to retain certain personal data and other information. This is required or permitted by applicable law, like the GDPR, and may include situations like:

complying with legal obligations;
managing and handling legal claims; and
archiving for public interest, scientific or historical research, or statistical purposes.

3. YOUR DATA PROTECTION RIGHTS

If you wish to exercise any of the rights you are entitled to under this Section, please contact us at support@simplemoves.life.

EEA/UK residents. Individuals residing in the European Economic Area (“EEA”) and the United Kingdom (“UK“) have certain statutory rights in relation to their Personal Data including under the General Data Protection Regulation (Regulation (EU) 2016/679) (“EEA GDPR“) and the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2020 (SI 2020/1586), as may be amended from time to time (“UK GDPR“) (collectively, the “GDPR“), including the rights specified below.

Access to and portability of your Personal Data: You have a right to request information about whether we have any Personal Data about you, and to receive a copy of such Personal Data. To request data export, please contact us at support@simplemoves.life using the email address linked to your Simple Move account.
Correction and deletion of your Personal Data: You can log into your profile and update your information anytime. If you wish to close your account, you can do so through your account settings or by contacting us at support@simplemoves.life using the email address linked to your Simple Move account. Please note that we may still process some of your data even after honoring your deletion request, such as for the fulfillment of our legal obligations or for the defense from claims.
Restriction of processing: You also have the right to demand restriction of processing of your personal data, for example, if you contest the accuracy of the personal data which inaccuracy is verified by us.
Right to object to processing or otherwise using your Personal Data: Where we are processing your personal data based on our legitimate interest, you may object to the processing or otherwise using your personal data. If you opt-out from receiving marketing messages from us, we may still send you updates about your account and other technical notices.
Right to withdraw your consent at any time: Where you may have provided your consent to the processing of your personal data for a specific purpose, you have the right to withdraw your consent at any time for future processing by contacting us at support@simplemoves.life with your email linked to your Simple Move account.
The right to lodge a complaint with your local data protection authority. Under GDPR, you have the right to lodge a complaint with a local data protection authority in the country of your residence, where you work or where an alleged infringement of the applicable data protection law took place. Please see a list of EU member states’ supervisory authorities here, and the UK’s supervisory authority (ICO) here. If you have such concerns about our data protection activities, we kindly ask you to first contact us at support@simplemoves.life, and we will do our best to resolve the issue.

Please keep in mind that in case of a vague request to exercise any of the aforementioned rights we may ask for more details if so needed to complete your request. If this is impossible, we reserve the right to refuse granting your request.

Following the provisions of the applicable law, we might also ask you to prove your identity (for example, by requesting your user ID or some other proof of your identity) in order for you to invoke the mentioned rights. We do so to ensure that no rights of third parties are violated by your request, and the mentioned rights are exercised by an actual data subject or an authorized person.

We will process your request within one month after receiving it. We may extend this period by up to an additional two months where necessary, taking into account the complexity and number of the requests. If we extend the response period, we will let you know as soon as possible. We will not discriminate against you for exercising your rights under the law.

4. SECURITY MEASURES

We use reasonable and appropriate information security safeguards to help keep your personal data secure and in an effort to protect it from accidental loss and unauthorized access, use, alteration and disclosure. This includes:

Encryption of your personal data
Systematic vulnerability scanning and penetration testing
Protection of data integrity
Organizational and legal measures: for example, our employees have different levels of access to your personal data and only access your personal data for limited and necessary purposes required for the operation of our Services.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we take measures to do our best to protect your personal data, we cannot guarantee the security of the collected information transmitted to or through our Services or an absolute guarantee that such information may not be accessed, disclosed, altered, or destroyed. Any transmission of your personal data is at your own risk. We are not responsible for the circumvention of security measures contained in the App.

If you want to report a security incident related to our Services, please contact us at support@simplemoves.life.

5. CHILDREN’S PRIVACY

Our Services are not intended for or directed at children under 18, and we do not knowingly collect or solicit any information from anyone under the age of 18 or knowingly allow any such persons to use our Services (in accordance with the eligibility requirements under our Terms of Use).

If you are under 18, do not: (i) use or provide any information in our Services or through any of its features, or (ii) provide any information about yourself to us, including your name, address, telephone number, email address, or health-related data. If you are a parent or guardian and believe we have collected information from your child who is under the age of 18, please contact us at support@simplemoves.life.

6. SHARING OF YOUR PERSONAL DATA

We may disclose the information we process about you, including your personal data, as follows:

We may share your personal data with businesses that are legally part of the same group of companies that we are part of, including our subsidiaries (“Affiliates”). The Affiliates act as our data processors and may perform data processing on our behalf (e.g. providing technical support or conducting analytics). Such Affiliates are bound by appropriate contractual safeguards.
We may disclose your personal data, and other collected information to third-party organizations such as contractors, business partners, service providers, and vendors that we use to support our business and who assist us in providing our Services. Such service providers may include:

cloud provider Amazon Web Services (USA), which we use to store your personal data;
email delivery providers.

We may disclose your personal data to third-party analytics providers and advertising partners or otherwise permit them to collect or access it. Please note, however, that we never use your health-related data for marketing purposes. For more information, please see Section 8: Cookies, Software Development Kits, and Other Tracking Technologies.
We may disclose your personal data, including payment data, to various payment processing and payment gateway providers that help us connect with different banks and payment systems around the world. These providers allow us to offer a wide range of payment options and ensure fast and smooth transactions. Due to the large number of payment processing providers we work with, it is impractical to list them all here. However, some examples are Stripe, PayPal, Checkout. Each payment processing provider has its own terms of use and privacy policy that may apply to the transactions they process. With regards to your personal data, they typically act as a data controller in most of the processing operations and as a data processor in the matters involving subscription payment processing.
Provided you give express permission on your device, we may receive (read) and/or write (share) data about your activity from/with Apple Health Kit, Google Fit, and Health Connect (together the “Health Apps”). For some of our Services, you may decide to allow us to read (receive) information from the Health Apps. If you grant access to us to write data to (share with) Health Apps, we will transfer to the Health Apps relevant information about you. The specific data covered by the Health Apps’ scope will be indicated to you by the relevant Health App on their native app, which we do not have control of. Before you decide to share your data with the Health Apps, we encourage you to review their privacy policies, as your data will be subject to those policies. For more information on the Apple Health Kit please see http://www.apple.com/ios/health/, on the Google Fit please see https://www.google.com/fit/, and on the Health Connect please see https://health.google/health-connect-android/ (including Google’s Limited Use requirements). You can withdraw our access to read/write data from/with the Health Apps at any time directly in the Health Apps settings.
We may disclose your personal data in the event that we or any of our Affiliates or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including in the course of a transaction like a merger, divestiture, restructuring, reorganization, acquisition, bankruptcy, dissolution, liquidation. In such cases, your personal data and any other collected information may be among the items sold, transferred, or otherwise disclosed as part of that transaction or proceeding.
We may disclose your Personal Data in response to legal requests and for purposes of preventing harm. We may access, preserve and share your information in response to a legal (like a search warrant, court order or subpoena), government or regulatory request if we have a good faith belief that the law requires us to do so. This may include responding to legal, government or regulatory requests from jurisdictions where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: (i) detect, prevent and address fraud and other illegal activity; (ii) protect ourselves, you and others, including as part of investigations; and (iii) prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

7. CROSS-BORDER DATA TRANSFERS

Simple.Life Apps Inc is based in the United States (“US”). Personal data we collect is transferred to and processed in the US (where it is governed by the US law) and to other countries (where it is governed by the laws of those countries).

Transfers of personal data outside of the European Union, the European Economic Area, and the United Kingdom. Where required under the EEA GDPR, in case of transfers of personal data from the EEA to countries outside the EEA, where we cannot rely on adequacy decisions adopted by the European Commission (for more information, please see here) we ensure appropriate safeguards are in place to guarantee the continued protection of your personal data, particularly by signing the Standard Contractual Clauses of the European Commission (article 46(2)(c) GDPR). For more information on these Standard Contractual Clauses, please see here.

Where required under the UK GDPR, in case of transfers of personal data to countries outside the United Kingdom, we ensure appropriate safeguards are in place to guarantee the continued protection of your personal data, particularly by signing the UK Addendum to the EU Standard Contractual Clauses or the UK International Data Transfer Agreement, whichever is more appropriate in the given situation. For more information on the UK Addendum and the UK International Data Transfer Agreement please see here. We may also guarantee the protection of your personal data by relying on adequacy decisions adopted or approved by the authorities in the United Kingdom.

8. COOKIES, SOFTWARE DEVELOPMENT KITS, AND OTHER TRACKING TECHNOLOGIES

When you use our Services, we and our service providers, vendors, and partners, including third parties, may use cookies (a small text file placed on your computer or mobile device to identify your computer and web browser) and other similar technologies to collect or receive certain information about you and/or your use of our Services.

However, it’s not only cookies that can be used in this way. Functions performed by a cookie can be achieved by other means, too. This Section, therefore, also applies to any similar technology that stores or accesses information on your device. This could include, for example, HTML5 local storage, local shared objects, beacons, pixels, and plug-ins.

We also use third-party analytics tools to help us measure traffic and usage trends of our Services, as well as for other purposes. Such analytics tools collect information via third-party SDKs incorporated into the App, which includes information about features of the App you visit or use, your actions in the App, and information about your subscription. Such information may be used to provide content, advertising, or functionality. Third parties may also use such information for their own purposes. For the avoidance of doubt, we do not use health data for advertising purposes.

Interest-based Advertising. We may partner with ad networks and other ad-serving providers that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information ad networks and ad serving providers collect about your use of the App over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

Your Choices. Most browsers and devices are configured to accept cookies and similar tracking technologies automatically. You may be able to set your browser and device options so as to limit such technologies. You can visit the Digital Advertising Alliance (“DAA”) Webchoices tool at www.aboutads.info to learn more about this interest-based advertising and how to opt out of this kind of advertising by companies participating in the DAA self-regulatory program, and http://www.aboutads.info/appchoices for information on the DAA’s mobile app opt-out program. You can also opt out of receiving interest-based ads from members of the Network Advertising Initiative (“NAI”) by visiting the NAI consumer opt-out page at http://optout.networkadvertising.org/?c=1#!/. Opting out of receiving interest-based ads does not mean that you will no longer receive ads from us, but rather that the ads will not be tailored to your perceived interests.

Google Analytics. We use Google Analytics. To check how Google uses your personal data when you use or interact with our Services, visit “How Google uses information from sites or apps that use our services". To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

For users in the European Economic Area, United Kingdom, and United States. You can manage the collection and processing of Personal Data via cookies, SDKs, and other tracking technologies by contacting us at support@simplemoves.life.

You may find that some parts of the App may not function properly if you have refused cookies or similar tracking technologies, and you should be aware that disabling cookies or similar tracking technologies may prevent you from accessing some of our content. Your choices are typically device and browser specific.

For more details on our use of tracking technologies, please see our Cookie Notice.

9. YOUR CHOICES ABOUT OUR COMMUNICATIONS WITH YOU

If you are using our Services, you may receive electronic communications from us (e.g., by posting in-app notices, via push notifications or emails). We send some of these communications to you, such as those related to your subscriptions, technical and security notices, and updates to the Privacy Policy and Terms of Use, where necessary to perform our contract with you to provide the App or otherwise based on our legitimate interest in contacting you.

Marketing & Promotional Emails. If required by law, we will ask for your consent to send you promotional and marketing emails, in-app communications, and push notifications about new products, features, or offers related to our Services. Promotional and marketing communications from us may include information about our Services as well as special offers from our trusted partners that we believe may be relevant to you. Please note, however, that we never share your personal data with third parties for their own direct marketing purposes without your consent.

If you wish to stop receiving our promotional and marketing emails, you can do so by following the “Unsubscribe” links in any marketing email sent to you.

Push Notifications. If you wish to stop receiving push notifications, you can do so through your mobile device settings by tapping “Settings” -> “Notifications” -> Choose Simple Move - > press the toggle to allow or forbid push notifications from the App.

10. CONTACT US

General contact details. If you have any questions about this Privacy Policy, please contact us via email at support@simplemoves.life or get in touch with our appointed data protection officer at dpo@simple.life or via our EEA representative’s email addresses: dpo@simple.life.

11. CHANGES TO OUR PRIVACY POLICY

The date this Privacy Policy was last reviewed is indicated at the top of the page. The Company may modify or update this Privacy Policy from time to time. Some changes do not require your consent or notification: for example, when we make changes for the sake of transparency, when we add a new purpose of processing that is compatible with the existing purposes, or a new processing activity that falls under the users’ reasonable expectations. However, if the changes made may pose risk to your rights and freedoms (for example, by including a new purpose of processing that is not compatible with the existing purposes of processing, a new legal basis, or a new category of personal data to be collected or a new data subject, all of which are not reasonably expected by the users), we will ask for your consent to those changes separately from this Privacy Policy. If you did not receive a request for your consent to the changes or refused to give consent, those changes will not apply to you. This can negatively affect some of our Services provided to you if those Services inevitably require consent to the changes.